YAY! More DRM Technology!
"Thomson, the French-owned electronics company, has announced two new implementations of its NexGuard DRM technology that will encode digital content with the specific identity of the device to which it is downloaded."
Basically, this technology is a digital 'fingerprinting' system that can track which unique device is bearing the downloaded media and/or the unauthorized copy of that media, and therefore, at times, the person. This isn't exactly a preventive measure, but another method for the companies and political organizations with an interest in finding these 'fervent and malicious pirates,' and prosecuting them.
With the RIAA prosecuting college students, the ones pumping in mammoth amounts of money into the industry through merchandise and concert tickets, they continue to alienate themselves from music fans. This sort of technology will be obsolete in only a few years. While Thomson has other products to sell, it's a waste of precious funds. The RIAA and soon the MPAA are realizing that DRM isn't exactly the best avenue. Since Steve Jobs' published thoughts on the industry, record companies are considering ditching DRM technologies, and the RIAA will have to find better ways to adapt to the changing industry landscape. DRM technology is rarely cost-efficient and companies who invest this much time, effort, and money into it will soon find themselves at a loss when the industry eventually adapts. For me, left-brain companies dedicated to preventing the exposure of art is just as despicable as someone walking into a record store and stealing an album right off the shelf. But opinions aside, most of these companies will evaporate and I'll be laughing. Yes, I'll be laughing.
Basically, this technology is a digital 'fingerprinting' system that can track which unique device is bearing the downloaded media and/or the unauthorized copy of that media, and therefore, at times, the person. This isn't exactly a preventive measure, but another method for the companies and political organizations with an interest in finding these 'fervent and malicious pirates,' and prosecuting them.
With the RIAA prosecuting college students, the ones pumping in mammoth amounts of money into the industry through merchandise and concert tickets, they continue to alienate themselves from music fans. This sort of technology will be obsolete in only a few years. While Thomson has other products to sell, it's a waste of precious funds. The RIAA and soon the MPAA are realizing that DRM isn't exactly the best avenue. Since Steve Jobs' published thoughts on the industry, record companies are considering ditching DRM technologies, and the RIAA will have to find better ways to adapt to the changing industry landscape. DRM technology is rarely cost-efficient and companies who invest this much time, effort, and money into it will soon find themselves at a loss when the industry eventually adapts. For me, left-brain companies dedicated to preventing the exposure of art is just as despicable as someone walking into a record store and stealing an album right off the shelf. But opinions aside, most of these companies will evaporate and I'll be laughing. Yes, I'll be laughing.
posted by pico at Thursday, March 22, 2007
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